A Review of Heroes’ Reserve Policy

October 10, 2019 at 3:28 pm By:

In a few months, Heroes Aren’t Hard to Find will celebrate our 40th Anniversary. For the majority of our four decades, Heroes’ founder Shelton Drum has utilized a reserve system to make sure our regular customers secure the comics they want. As we wind down 2019 and approach this Heroes milestone, we want to take the opportunity to remind you what it means to be a reserve customer, and what that commitment entails.

The process of ordering new comics is far from an exact science. Even though we spend countless hours working to tighten our numbers, it’s common for us to accumulate hundreds of dollars worth of unsold comics from cancelled reserve customers each week. In other words, even if our order numbers are perfect, we still lose money every week because of delinquent reserve customers. 

The comics we stock are non-returnable. We don’t receive refunds from our distributor for comics that don’t sell. Back in the early decades of Heroes Aren’t Hard to Find, purchasing books with cover prices of 35-75 cents wasn’t such a huge risk, but in an era where cover prices range anywhere from $4.99 – $9.99, unsold product can mean a death sentence for many comic shops. 

The Reserve System:

  • As a reserve customer, you must have 10 or more regular monthly titles on your reserve list to qualify for the discount of 10% on new comics.
    Mini series and one shots do not count toward your 10 titles. You must purchase everything in your reserve bag when you check out in order to qualify for the discount. If you do not purchase all the items in your reserve bag when you check out, you will not receive the discount.
  • Trade paperbacks and hardcovers will not be held in your reserve bag unless they are from a Previews order or a  special ordered item.
  • Back issues cannot be held in your reserve bag. Your reserve bag is not a place to store books for possible purchase at a later date. 
  • We expect every reserve customer to stop by and pick up their reserved comics at least once a month. If we do not see or hear from you by the end of each month, we will attempt to contact you via phone or email. We reserve the right to cancel a customer’s bag at any time after that month, at our discretion. If you will be out of town for a period of time and will be unable to collect your reserve for a period of time longer than one month, simply let us know and we will save your books for you. If you are moving out of town, simply let us know so that we can cancel your bag before months worth of books accumulate and cost us money.
  • Your reserve list should be used for comics you are fully committed to purchasing month in and month out. If we repeatedly observe you putting certain books from your reserve bag back on the rack, we will assume that you are not committed to that title and will remove it from your list. 

We order comics 2 – 4 months before they become available for sale. If there is an increased number of people who add a specific title to their list after the initial order is placed (i.e. House of X and Powers of X), we cannot always guarantee that every request will be filled. We will honor orders based on when a title was added to a customer’s list, or when the request was received. You can update your reserve list in the store, or by emailing Elias@heroesonline.com.

Utilizing the PREVIEWS Catalog:
It is important to remember that Previews orders are an excellent way to ensure that you will receive a book that you want. Previews orders are due at the same time we place our initial order, which is usually the third week of each month. Placing a Previews order is the best way for you to secure an issue that you want to try, but not yet ready to add to your reserve list. This is also how to secure a trade paperback or hardcover that you’re afraid might sell out before you make it to the store. (Plus Previews is full of Statues, Action-Figures and other items that you can order!)

Calling to reserve a book on the week it is released (or the night before) is NOT a guarantee that you will receive that book. If it’s not already on your list, that request will only be honored based on availability. We will honor requests based on when we receive them. If you already have a book on your list or placed a Previews order, you will be at the top of the list to receive it.

We reserve the right to limit quantities on any item, and make those decisions at our own discretion.

It’s important to remember that you can help yourselves by staying plugged in to what titles are on your reserve list, and by giving yourself a few minutes to flip through each month’s new Previews catalog at the front of the store. We understand that not everyone wants to do the ‘work’ of paying close attention to these things, and that many people simply enjoy coming in and being surprised by new books on the shelves. As comic fans ourselves, we enjoy that too. There will always be great new books available each week that you weren’t aware even existed. 

We are in the business of selling comics, and we rely on observable data to help us do that. We will not order a book with the hope that an extra 25 – 100 people might show up to buy copies. Those are hypothetical sales at best, and we can’t operate a business on those. Staying up to date with your reserve list is your responsibility and burden. We will maintain it to your specifications, but we can’t speculate on whether or not you will want every new relaunch of a title just because you’ve read a similar title in the past. It’s up to you to know what is on your reserve list, to know what upcoming books you might be interested in, and to know what is in your reserve bag. 

With next year being our 40th Anniversary, we know we wouldn’t have reached this marker without our loyal customer base. The comics industry has changed in innumerable ways since Shelton first opened the doors to Heroes Aren’t Hard to Find. There really are comics for everyone of every age and background right now, which is something we love about the state of today’s comics.  Now more than ever there are countless new titles, relaunches, mini series, and one shots being published each week. There is also a wider array of both critically acclaimed comics and an explosion of speculative buyers to navigate in today’s industry. You can help us by regularly updating and purchasing your reserve bag, and by utilizing the Previews catalog each month to make sure you get the comics you want.  We appreciate you sticking with us and helping us continue to fine tune our operations as we enter a celebratory year for us at Heroes.


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Heroes 9th Annual Pop Swap – Saturday, October 26th!

September 10, 2019 at 7:40 pm By:



THE 9TH ANNUAL HEROES POP SWAP returns on Saturday, October 26th!!

Heroes will celebrate the 9th year of our Annual “POP SWAP” on October 26th in conjuncture with HALLOWEEN COMICFEST! So, along with all the awesome goodies that our Pop-Swappers will be selling, we will also have candy and FREE Halloween Comics to give away to kids!
We welcome kids of all ages to wear their Halloween costumes and do some trick-or-treating with our vendors!

Have you ever looked around your abode and thought to yourself…”I HAVE TOO MUCH STUFF!”?
Do you have boxes of comics you would like to sell in order to make room for NEW comics?
Would you like to sell items you’ve made?
Do you have too many toys, records, posters, statues, etc…taking up space in your home?
Then the POP SWAP is for YOU!

The Pop Swap is our Annual “Yard Sale/Swap-Meet” where we allow our customers to reserve tables and bring their own items to sell!
The event runs from 10am-6pm on the last Saturday in October each year!

We are accepting applications for 6′ tables now. Space is limited, so please let us know what you are selling. 
Once we have reviewed your application, we will contact you for payment! 

Pop Swap Form - 2019 copy


• This event is intended for the benefit of our customers and community members. Please, no convention dealers/retailers.
• 6’ tables are $50. We will contact you for payment once your application has been accepted.
• We will provide tables, if you require a chair, please bring your own.
• Set up starts at 9AM. Please plan to stay until at least 4PM but you are welcome to stay later if things are going well for you!
• Heroes Pop Swap does not allow bootleg or counterfeit materials of any kind.
• We are proud of our family-friendly reputation and strongly discourage adult materials of any kind.
• We reserve the right to eject anyone who violates our policies, without refund, at our discretion.

Heroes Head Honcho Shelton Drum on the creation of the Heroes Pop Swap from 2011:

Heroes Pop Swap is an idea that I had on the way back from a recent road trip. Before the Heroes Convention and the Charlotte Mini-Con and even the Heroes store, local comics fans would gather and trade comics and talk about our hobby. It was usually something like a sidewalk sale put together by a local bookstore and/or newsstand. I remember going to similar events in Winston-Salem, Greensboro, Raleigh and the famous Murray Brothers’ backyard and basement gatherings in Durham during the latter half of the 70’s. None of us “old-timers” were official dealers yet. None of us had stores. We just shared a common interest in collecting as well as buying and selling comic books and related stuff.

Bridgit Heroes Heads - Shelton

We thought we’d try to bring back that feeling from those events with theHeroes Pop Swap: Charlotte’s Pop Culture Swap Meet. For a nominal fee anyone can reserve space and sell items from their personal collection to other fans who are sure to give that item a good home. We are also encouraging local artists and artisans to come and sell their art, pop-culture related crafts and comics.

There will be no professional dealers. Professional will be defined by me personally. If you buy and sell comics regularly either at conventions or online you will be excluded from setting up, but I encourage you to come shop! I anticipate a lot cool items being offered.

We want to limit this event to local creators and comics and pop culture enthusiasts who have interesting items from their personal collections that they are willing to sell and self-produced comics and related products. People who are purchasing space are encouraged not only to bring comics but any items falling under the pop culture umbrella. That could be toys, games, music, movies and more.

Since this event is so close to Halloween don’t be afraid to come in costume. Trick or treating will be part of our advertising for this event, please consider bringing a treat of some sort for the kids (candy, button, stickers, comics etc..).

We think this will be a fun event for everyone involved and if it is successful we’d like to make it something we do few times a year.

Thanks! I look forward to bringing back some of the “old school!”

– Shelton Drum


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September 2, 2019 at 4:04 pm By:


Don’t miss PATTON OSWALT this Saturday at the Knight Theater!!

HEROES AREN’T HARD TO FIND is happy to help promote the show with a special Discount Code!
Use the code “PATTON” to unlock select $25 tickets (while they last) and also unlock a $10 discount on SELECT Seats (while they last)!

Ticketing page -> https://www.carolinatix.org/events/detail/patton-oswalt-live
Discount Code PATTON unlocks select $25 tickets (while they last) and also unlocks $10 discount on SELECT Seats (while they last).

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August 14, 2019 at 6:51 pm By:


The HEROES CREW is hitting the road for Raleigh this weekend!!

Be sure to stop in and say hi to SHELTON this Sunday, August 18th at the Raleigh Comic Book Show!

Hilton Garden Inn Crabtree Valley
3912 Arrow Drive
Raleigh, NC 27612



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The COMICS GENERALLY and THE SHORTBOX podcast crossover at HeroesCon 2019

August 8, 2019 at 3:12 pm By:

In case you missed it!

HEROES would like to thank EVERYONE who attended our 2019 Convention!
We look forward to seeing everyone again next June 19-21 for our 38th Anniversary HeroesCon!!

We’re already working on some super special announcements for HeroesCon 2020 and we look forward to sharing those with you later this year!!

Until then, enjoy this lovely crossover episode of the “Comics Generally” and “The Shortbox” podcasts as they relay their HeroesCon 2019 experience. 
Rated T+ for language


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August 6, 2019 at 9:02 pm By:

absolute carnage

Click Me! I take you to a YouTube Video Promo!

ABSOLUTE CARNAGE #1 Hits Comic Store Shelves TODAY!!

After turning Venom’s world upside down a year ago, writer DONNY CATES and artist RYAN STEGMAN are about to put the Sinister Symbiote through hell again, only this time CARNAGE has come calling, and everyone who’s ever worn a symbiote is dead in his sights! He’s skirted the periphery of the Marvel Universe for months, but Cletus Kasady at last stands poised to make his grand return to New York in a blistering 60-PAGE story… and he wants to paint the town red!
Rated T+ / $7.99


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July 27, 2019 at 11:16 am By:


J. Cole and Dreamville Records Present

Heroes Aren’t Hard to Find is one of FIVE Comic-Book Stores NATIONWIDE selected to host the release of J. Cole’s “Revenge of the Dreamers III” comic!
Each store received 200 copies of this FREE, limited release.  Copies will be available when our store opens at 10AM, and will be issued on a strictly FIRST-COME, FIRST SERVED basis.

Quantities are limited to ONE-PER-PERSON.
We will NOT hold copies.
You must pick up your copy in-store, in person.

Check out J Cole’s latest releases at:

On Twitter @JColeNC
Instagram @J.ColeNCOfficial @dreamville


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July 26, 2019 at 5:42 pm By:


The HEROES CREW is hitting the road
this weekend for TWO area shows!!

Be sure to stop in and say hi to SHELTON this Saturday at the Virginia Vintage Comics and Collectibles Show!

Salem Civic Center
1001 Roanoke Blvd
Salem, Virginia 24153

Admission: $3.00
12 and Under FREE



Be sure to stop in and say hi to SETH and WINSLOW this Sunday at the Atlanta Comic Convention!
Atlanta Comic Convention Logo
Marriott Hotel-Century Center
2000 Century Blvd
Atlanta, GA 30345

Admission: $5.00


NEXT WEEKEND, August 3-4, Catch the HEROES CREW at the…
Charlotte Comicon logo



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July 23, 2019 at 3:19 pm By:


FACE THE FUTURE! Superstar writer Jonathan Hickman (SECRET WARS, AVENGERS, FANTASTIC FOUR) takes the reins of the X-Men universe! Since the release of Uncanny X-Men #1, there have been four seminal moments in the history of the X-Men. Giant-Sized X-Men. X-Men. Age of Apocalypse. New X-Men. Four iconic series that introduced a new era for Marvel’s mutants and revolutionized the X-Men. In House of X, Charles Xavier reveals his master plan for mutantkind…one that will bring mutants out of the shadow of mankind and into the light once more. Cover and Interior Art by the talented Pepe Larraz.
Variant covers by: Mark Brooks, Marco Checchetto, Mike Huddleston, Pepe Larraz, Phil Noto, Sara Pichelli, Humberto Ramos, Skottie Young  and MORE!!

Rated T+ 
Regular Cover = $5.99

We reserve the right to restrict quantities.



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July 2, 2019 at 7:54 pm By:

We hope that everyone has a SAFE and HAPPY Fourth of July!!!
In Honor of the Holiday, will be closing at 6pm this Thursday, July 4th.



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