STAFF PICKS :: MARVEL SUPER HEROES SECRET WARS ACTIVITY BOOK FACSIMILE COLLECTION :: APRIL 29, 2015

April 27, 2015 By: Justin Crouse Category: DISCUSS, Staff Picks

staff_picksjustin_staff_picksJUSTIN’S PICK :: MARVEL SUPER HEROES SECRET WARS ACTIVITY BOOK FACSIMILE COLLECTION(phew) Like most fans of my generation, I am a victim of nostalgia. No industry exploits that propensity quite like comic books. Alongside a cache of Silver Age treasures and unreliable TV reruns, Marvel/Mattel’s Secret Wars toy line was one of my earliest touchstones for the characters I grew to love. In anticipation of its Big Summer Event incarnation, Marvel is releasing this activity book facsimile collection. I don’t think I even had this as a kid, which makes owning it now even more imperative. ‘The specifics weren’t important,’ reads a particularly illuminating appendix in the trade paperback collection of the original Secret Wars series, ‘as long as it featured unique designs that could be made into toys, and as long as it was called “Secret Wars” – two words Mattel had found tested well with adolescent boys.’ Creepy as grown men dispassionately analyzing children may be, the marketing works: thirty years on, and I’m still buying this stuff. Score one for target demographics.

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