STAFF PICKS :: MARVEL SUPER HEROES SECRET WARS ACTIVITY BOOK FACSIMILE COLLECTION :: APRIL 29, 2015
JUSTINâS PICK :: MARVEL SUPER HEROES SECRET WARS ACTIVITY BOOK FACSIMILE COLLECTION:Â (phew)Â Like most fans of my generation, I am a victim of nostalgia. No industry exploits that propensity quite like comic books. Alongside a cache of Silver Age treasures and unreliable TV reruns, Marvel/Mattelâs Secret Wars toy line was one of my earliest touchstones for the characters I grew to love. In anticipation of its Big Summer Event incarnation, Marvel is releasing this activity book facsimile collection. I donât think I even had this as a kid, which makes owning it now even more imperative. âThe specifics werenât important,â reads a particularly illuminating appendix in the trade paperback collection of the original Secret Wars series, âas long as it featured unique designs that could be made into toys, and as long as it was called âSecret Warsâ â two words Mattel had found tested well with adolescent boys.â Creepy as grown men dispassionately analyzing children may be, the marketing works: thirty years on, and Iâm still buying this stuff. Score one for target demographics.